The Content Marketing Executive will play a key role in supporting the development and execution of Universal Air’s content marketing strategy. This position is ideal for a creative and ambitious individual at the start of their marketing career who is eager to develop their skills and gain practical experience in content creation, digital marketing, and customer engagement.  Candidate must be proactive, adaptable, customer-focused and detail-oriented.

Key Responsibilities

• Content Creation & Management

Assist in creating, editing and publishing engaging content across various platforms, including website, social media, email campaigns, and blogs. Ensure that all content aligns with Universal Air’s brand voice and marketing objectives.

• Digital Marketing Support

Contribute to the planning and execution of digital marketing campaigns. Support the integration of digital content into overall marketing plans, using both physical and digital tools.

• SEO & Analytics

Help optimise content for SEO, monitor performance, and report on key metrics. Assist with the collection and analysis of data to measure content effectiveness and guide future content strategies.

• Social Media Engagement

Assist in managing Universal Air’s social media presence, including posting content, responding to customer inquiries, and engaging with followers to build a strong online community.

• Customer Experience

Support the development and delivery of activities that contribute to a positive customer experience and satisfaction. Recognise the importance of delivering high-quality content that enhances the customer journey.

• Brand Support

Aid in maintaining and protecting Universal Air’s brand identity by adhering to established brand guidelines in all content-related activities.

• Internal Collaboration

Work closely with the marketing team and other departments to ensure content is aligned with broader marketing initiatives and business objectives.

• Learning & Development

Engage in continuous learning to develop marketing competencies, particularly in areas such as content marketing, digital integration, and customer engagement.

Skills & Competencies

• Creative

Ability to generate new ideas and innovative solutions for content creation.

• Collaborative

Ability to work effectively with team members and other departments.

• Commercially Aware

Basic understanding of business acumen and its application to content marketing.

• Organised

Strong organisational skills with the ability to manage multiple tasks and meet deadlines.

• Analytical

Basic skills in analysing data and drawing insights to improve content performance.

• Digital Savvy

Familiarity with digital tools and platforms, including social media, CMS, and analytics software.

Qualifications & Experience

A degree in Marketing, Communications, Journalism, Graphic Design or a related field.

Previous experience in a content creation role, internship, or related position is advantageous but not essential.

Proficiency in MS Office, basic understanding of content management systems (CMS), and social media platforms. Familiarity with SEO best practices and analytics tools is a plus.